The International Monetary Fund (IMF) estimates that the global economy will grow by 3.6 in 2014, and the global economic recovery means that the LED lighting market will be further released. Currently, the main market for the LED lighting industry is in North America, Europe and Asia, and Asia is dominated by China and Japan. It is understood that the global LED lighting penetration rate in 2013 was 26, a year-on-year increase of 4, and it is expected to reach 32.7 in 2014. The LED lighting market will further expand.
The emergence of LED lighting is not only the third revolution in the lighting industry, but also the pursuit of high-quality life for energy conservation and environmental protection. Therefore, the LED lighting market is an important opportunity that any lighting company wants to seize. . With the advancement of LED lighting and the promotion of favorable policies, the price of LED lighting products has basically reached the sweet spot that people accept. Undoubtedly, 2014 will be a year in which the LED lighting market begins to fully erupt, and will be further opened by LED lighting companies. The gap, the echelon pattern is the beginning of the year. Under the heat wave, the competition in the LED industry will be even more magnificent. Who can laugh at the rivers and lakes of LED lighting?
According to the time of entering LED lighting and the nature of business, there are currently three camps in the LED lighting industry: new LED lighting companies, traditional LED companies, and cross-border LED lighting companies. There are advantages and disadvantages in each of the three types of companies. The new LED lighting company, lightly loaded, no burden, fast start, fast, with technology and product advantages, but channel and brand building is a weak link. The traditional LED lighting enterprises have experienced a long development, and they have deepened their brands and channels. They can quickly bring LED lighting products to the market with the help of brands and channels. However, the market is slow to respond to the market. Product development and technical aspects are still not mature enough. Cross-border LED companies have come to see this good field, and the capital is strong, but the interlacing is like a mountain. Copying the successful experience of other industries to the lighting industry may be counterproductive, resulting in a lack of clarity on the lighting industry and thus losing direction. , causing blind investment.
Which type of company will stand out in the brutal market competition? Many experts in the industry hold their own words. They believe that these types of enterprises have their own strengths and cannot judge. It is also necessary to see whether the company has long-term development determination and perseverance. The most important thing is to look at the comprehensive strength of the company. Whether the culture, capital, technology, products, channels, brands, etc. of the enterprise can be consistent in one line, and the influence will be maximized.
When the industry commented on the LED lighting in 2014, the integration was promoted as a keyword. From the perspective of industrial development, the LED lighting industry chain is relatively long. From upstream chips, packaging to applications, all involve scale problems. The size of production scale directly determines the cost and competitiveness of enterprises, and it is inevitable to occupy the entire industrial chain. It is a good move. This stage is bound to be the best time for large-scale integration of mergers and acquisitions, and there will be a stronger pattern. The characteristics of the LED lighting industry determine the strong demand for investment scale and capital. Therefore, to become the protagonist in the LED lighting industry, Swordsman must have the dual advantages of LED industry chain and technology; product, team and channel advantages, but also need the brand and sustainable investment capital advantages.
At this stage, taking advantage of the policy of the cool breeze, domestically produced cars, domestically produced clothing and other Chinese-made domestic brands are taking advantage of the rise. Countries that do not have or lack national brands not only lose the right to speak in the market, but also the rise and fall of the country and the future. As an emerging industry, LED lighting is not too obvious. The rise of LED lighting has provided unlimited possibilities for state-owned brands to rush to the world. Relevant persons have shown that it is highly probable that China's LED lighting industry will have an international brand that competes with foreign lighting giants.
The country's continuous action has released a strong signal that the government has strongly supported domestic LED lighting brands at the policy and procurement levels. It also shows the country's determination to boost consumer confidence and stimulate economic development, while also providing favorable benefits for lighting companies. The development opportunity, all lighting companies are scrambling to seize the commanding heights of development, and even some companies seem too quick and quick. In fact, as long as LED lighting companies are steadily and steadily doing a good job, the three views are right, don't be superstitious about viral marketing, and put the needs of consumers in their hearts, and they will always get better development.
The development idea of â€‹â€‹some enterprises is to kill one thousand, and the self-damaged eight hundred advocates topical marketing first focus, and then pay attention to whether it can be washed. In short, in short, such companies do not value their long-term development, but also affect the health and order of the entire LED lighting industry. Since the black is easy, it is difficult to wash the white, and after all, the brand is not a hammer, and the company will be destroyed and cherished for many years. It is easy to explain and difficult to implement. Many companies are lost because they are not strong enough. Since they have joined the LED lighting camp, please respect and support the development of the industry.
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