Aeolus Tire Brand Value Breaks Through 10 Billion

On June 25th, 2014, the “World Brand Lab” of international authoritative brand research institutes released the 2014 (11th) “China's 500 Most Valuable Brands” list in Beijing. Fengshen Tire’s brand value increased to RMB 10.068 billion. Ranked No. 197, compared with last year's brand value growth of 1.316 billion, ranked 3 forward, ranked China's 500 most valuable brands for 11 consecutive years.

In recent years, Fengshen Tire has accelerated brand building and brand communication, promoted the transformation and upgrading of development models, and continuously improved the quality and benefits of development. From 2013 to 2014, Fengshen Tire became the only officially designated tire strategic partner of the World Class A Automobile Rally – China Off-road Rally (CGR) for two consecutive years; it is a strategic concept for actively responding to Xi’s “New Silk Road Economic Belt”. On November 23, 2013, the first special train of the country, Zheng Ao Banlie’s “Aeolus” train, was launched successfully, which caused a major report from many media such as CCTV. In 2014, Fengshen Tire was invited as the only diamond-level partner to participate in the world-famous Volvo Ocean Race. The event was hosted by Dongfeng Commercial Vehicle Co., Ltd. and Volvo Car Corporation, the world’s top heavy truck trucks. With more than one billion television viewers and tens of millions of on-site visitors, it will play an active role in promoting the spread of the Fengshen brand on a global scale.

China's 500 Most Valuable Brand List is comprehensively determined by the World Brand Laboratory based on financial analysis, consumer behavior analysis and brand strength analysis. World Brand Labs is an international and professional brand research institution headquartered in New York, USA. It is chaired by Professor Robert Mondale, the winner of the 1999 Nobel Prize in Economics and the “Father of the Euro”, and is wholly owned by the world. Leading strategic consulting company - World Manager Group. Experts and consultants from Harvard University, Yale University, Massachusetts Institute of Technology and the United Kingdom, Oxford University, Cambridge University and other world's top universities, its research has become an important basis for many companies to assess the intangible assets.

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