The lighting industry will enter a new round of evolution in 2017

In 2016, the growth momentum of the LED lighting industry has weakened, profits have fallen, costs have risen, and regulation has tightened. Wu Zhengyu, CEO of Juyou Longitudin, said that I have entered the lighting industry for 15 years and this year is a very tired year. Under the new normal of the industry, the supply-side reform has caused many enterprises to face the pain of transformation, and the transformation is accompanied by optimization and elimination. In 2016, the growth momentum of the LED lighting industry has weakened, profits have fallen, costs have risen, and supervision has tightened. Wu Zhengyu, CEO of Juyou Longitudin, said that I have entered the lighting industry for 15 years and this year is a very tired year. Under the new normal of the industry, supply-side reforms have caused many companies to face the pain of transformation, and the transformation is accompanied by optimization and elimination. Wu Zhengxuan believes that this wave of enterprises facing elimination is mainly due to insufficient capacity of their own capabilities - innovation, market operation, operation and other aspects. I personally feel that I am not optimistic about the way out for these companies in the next two years. A few companies have crossed the better in the optimization process, and most companies will become the new normal in the process of being eliminated. For the industry development trend in 2017, Wu Zhengxuan believes that the lighting industry will enter a new round of evolution in 2017! The brand competition of the traditional lighting industry has come to an end in the past decade, and a new brand innovation movement is about to begin. In the past five years, new brands have rushed to the LED era of the new era, and there are very few real successes. Channels leave ample space and demand for emerging brands. At present, the existence and influx of large amounts of capital, the demand for high-quality mergers and acquisitions and investment targets in the industry is unprecedentedly active. Wu Zhengxuan believes that the new kinetic energy of the industry in 2017 will be carried out in the following three aspects: 1. Based on high-quality manufacturing, it will become extremely competitive in the field of subdivided products. It can seek space in foreign trade and engineering fields, and it can also become a strong force. The brand's workshop is also the object of industrial capital favor; 2. Brand innovation, based on strong integration capability, forms an efficient platform between the supply chain and the channel chain. With the promotion of capital and capital, the growth prospects can be expected. 3, for the innovation of industry ecology, platform innovation is in the ascendant. Once a breakthrough is made in: mode, Internet tools, customer experience, transaction size, efficiency, cost, etc., it will definitely trigger a capital chase boom.

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